Creating a humanistic brand system for Healthcare
The Government of India’s new healthcare scheme required a comprehensive system across 1,50,000 local health and wellness centers. Housed in inconsistent structures across cities and villages this system had to accommodate dramatic variations across various terrains, cultures and climatic conditions.The new visual branding for the Government of India’s Ayushman Bharat program responds to its vision for ‘a people-centric and humanistic branding at the grassroots level’ by embracing India’s diversity.
Role
Facade brand Strategy
Icon Design
Coordination with onsite artists
Agency
Lopez Design
Client
Ministry of Health, India
Before, health centre in Dhanas, Punjab
After the adaptive rebranding