I am a brand strategist and designer based in New York City, driven to magnify the potential of untapped spaces using the science and art of Branding. I recently graduated from the School Of Visual Arts with a Masters in Branding where we converged skills across business, culture, trends and anthropology to develop projects for Nike, Adobe, Peloton, and NYC Department of Health and Mental Hygiene.

Over the last six years I have worked at agencies such as The Nucleus Group, Firsthand Impact, Lopez Design and Echostream to create an impact in Healthcare, Education, and Conservation for clients such as UNICEF, UNDP and the Government of India. Fascinated by what drives behavior, I have cultivated the ability to find the patterns within pandaemonium, gather insights and translate them into shared ambition.

My multicultural background and interdisciplinary academic training across the US, India, and Israel make me question assumptions and seek the cultural cues that impact the brands we seek to establish, sustain and rebuild.

My recent project that explores the linguistic impact of Hip hop on popular culture and the zeitgeist has been featured by the Print Magazine.